Will Fashion Designers Help Save the Department Store

Nowadays larger numbers of people are visiting and buying from department stores then ever before. Department stores have captured high street designers and some are very notable which causes even more people to be attracted to the stores to see the latest collection from their favourite designer. A classic example of this is Debenhams relationship with John Rocha and the relationship is really two-fold, the store gets more customers with its greater range of creative garments and the designer gets an even larger name for himself because of the reach of his items.

The designer has launched many ranges across Debenhams from women, men and children’s clothing to a wide range of home ware and living products, the blend of oriental and celtic design went down especially well with the clientele of the department store for being both innovative, wearable and stylish as well as different.

More and more designers are expected to do this with other department stores in the near future, one such example is Kate Moss’ collection for Topshop. Her new Christmas collection is expected to sell very well and help boost the stores turnover in credit crunch hit Great Britain this year.

Marks & Spencers have also been getting in on the act with Per Una which is there take on the latest fashions that are being displayed on the catwalks around the world. In the UK there has been a big drive on Marks and Spencers sale TV adverts in an attempt to drive sales for their flagging company.

With Consumers buying at a all time low, the ways the above department stores are reacting will set them apart and keep them trading for many years to come.