As you may be aware, a franchise essentially enables other business owners to conduct business using your branded products, logos, and other materials. Chances are, if you are already an online entrepreneur, you may be wondering why you would want to pursue this type of business model online. In many cases, you might even feel that the internet allows you to do everything you need to do without needing to take on franchise partners.
Among other things, it is important to realize the difference between network or affiliate marketing and a franchise. When you offer an affiliate or network opportunity, there is often no proven track record of vending success. On the other hand, when you offer someone a franchise opportunity, you are giving them some assurance that you have a proven formula for financial successes. As a result, internet based business development may be better served if successful vendors begin taking advantage of the franchise model.
Consider that you will always need to find newer or better search engine optimization methods. Over the years, this has increasingly favored measuring how many other relevant sites point to yours. Even if you are spending $10.00 per domain name, and have dozens of them registered, chances are some of them are not as well developed as others.
On the other hand, if you own all of these domain names, you can resell, or rent them to franchise partners. They, in turn will have the responsibility of building their site according to your corporate specifications. Since they will be trying to make a profit, they will be motivated to give more time and attention to each domain name than you are able to.
Once the sites are built, you can also build a powerful set of linking structures to help everyone gain in search engine ranking. In addition, as more individuals land on each website, your franchise logo will gain more household recognition. This, in turn, will make it easier for each franchise participant to earn the trust of potential customers. As with non-internet based franchises, you will have an opportunity to see first hand why people will shop with a chain like Wal-mart as opposed to a less recognized department store.
You can also offer franchise applicants everything from drop ship services to internet marketing tips and pointers. As with a more traditional franchise, you can even charge a fees and commissions for the usage of your logo and branded literature on their website. That said, you will need to consult with a lawyer to make sure that you are in accordance with all state and federal guidelines.
Without a question, today the franchise model is useful for more than replicating a sandwich or golf club repair shop. It can be used for everything from electronic resales to the sale of home craft items. Chances are, if you give it some though, you can think of dozens of online businesses that are successful and replicateable in the franchise format. If you have already built a successful and profitable web based presence, you may even want to consider charging others a fee for using your proven successful methods.